Sign-up for special events,
product promos and much more

May Promotion: Free Custom Paint With SRAM Red eTap

SRAM Red eTap


May Promotion: This May we're offering free custom paint to anyone that purchases a new Franco. Click which model you're interested in below, complete the form, and you'll be on your way to a custom painted SRAM Red eTap equipped Franco!



After SRAM officially announced the release of their brand new Red eTap wireless groupset late last year, it left everyone waiting anxiously to see it, touch it and ride it in-person. That's why we're excited to announce that we'll be receiving an early shipment of eTap groupsets that are available for pre-order right now on your new Franco!


Not only will you be riding the latest and greatest technology, but you'll get your SRAM Red eTap groupset on your eTap-ready Franco, months before the big manufacturers release production models. Want to learn more about eTap? Give us a call at: 805-498-3700 or email us at:




Choose which Franco model you want your new eTap groupset on and we'll get started on your bike ASAP!


Balcom S

SRAM Red eTap Balcom S

The Balcom S was engineered to achieve the ideal balance between lightweight and ultimate performance. It is a frameset built around the demanding cyclist. Whether it's a national road race or a town line sprint, the Balcom S will deliver. With a 10% weight reduction over the Balcom, the new Sprinter's Bottom Bracket, an increased stiffness-to-weight ratio and optimized geometry the Balcom S will perform. Pair this high performance frame with the latest and greatest groupset and you'll be unstoppable!





SRAM Red eTap Kanan

Whether you're looking to ride your way to new levels of fitness, ability or endurance, the Kanan will help you improve your personal records. Designed to be a more comfortable ride than the Balcom S with its curved top-tube and upright positioning, the Kanan doesn't sacrifice an ounce of performance thanks to the tapered head tube, carbon drop outs and its T800 carbon construction. Pair it with the Red eTap groupset and you'll have a lightweight, comfortable bike that will help you shatter your previous PRs!



SRAM Red eTap Grimes

Proudly made in Oregon, the True Temper steel Grimes was built to have fun. Hands down, our goal was to create a bike that was as fun to ride as it was capable. The Grimes allows you to do more. Do more racing. Do more camping. Do more commuting. Just do more riding. So whether your racing 'Cross on Saturday morning or commuting to work on Monday, the Grimes equipped with SRAM's all-new Red eTap groupset will deliver a hell of a ride and a ton of smiles!